Mara Strong

Experience

• Senior UX WriterBOLDNov 2023 – Present
  • Own all UX Writing for International products and partner with Localization to optimize copy for translation and globalization
  • Establish and maintain UX Writing process within the international product team
  • Create country-specific UX Writing style guidelines to promote consistency
  • Develop scalable LLM UX Writing assistants to increase work efficiency, output, consistency
  • Collaborate with product, design, and research on AI-powered resume and job search features
  • Conduct unmoderated user tests to inform content decisions
  • Design UX Writing AB tests and iterate based on results
• UX Writer IIWishSan Francisco, CAOct 2020 – Oct 2023
  • Mentored 1 junior writer and 1 intern
  • Increased successful sign ups by 7% and reduced fraud GMV rates by 43% over 6 months
  • Partnered with Localization to optimize copy for translation and globalization
  • Created accessible writing and design practices for UX Writing Style Guide
  • Collaborated with legal to ensure copy was compliant with global regulatory laws
• UX WriterMeltwaterSan Francisco, CAApr 2020 – Oct 2020
  • Brought UX Writing best practices to Meltwater as their first UX Writer
  • Wrote all design system documentation in collaboration with product design and engineering
  • Defined brand voice and tone and drove alignment across content touch points
  • Collaborated with designers, PMs, researchers, engineers, and data analysts on core product
• Content Strategist (pro bono)Northern California Innocence ProjectSanta Clara, CAMar 2019 – Dec 2019
  • Implemented a person-centered content strategy promoting individual agency and accessibility
  • Proposed and created the foundation for an NCIP podcast series
  • Conducted user research and usability tests using qualitative and quantitative methods